Counter-discourse of African Film Industry

Posted: July 24, 2012 by phermc10 in Film Critique(Evaluative Analysis)

Films can help us understand and learn a lot about a country, its people, its cultures, values, situations and other their own experiences. African film industry is a thriving one which has much to tell their own stories to the whole world audience in the most effective communication form.

Folktale and oral storytelling are very important in the cinematic traditions of Africa. It is because they believe it to be a successful method in delivering African worldview and offsetting overgeneralization resulted from colonialism and neocolonial ideologies over their peoples, cultures and countries. Neocolonialism is the term used to describe the geopolitical practice of using capitalism, business corporations, and cultural imperialism to dominate a country.

Looking back at the history, during the 1870s and 1900, Africa was confronted with European imperialist antagonism, military invasions, and subsequent conquest and colonization. Many parts of the continent, apart from Ethiopia and Liberia, had been under colonial ruling by European powers – Britain, France, Germany, Belgium, Spain, Portugal, and Italy.

Epic’ is the genre of the film that African film makers use to achieve their purpose of counter-discourse mostly because these epic films are filled with highly accomplished and aesthetic description of African traditions and culture. Therefore, African cosmology in these stories offers us an insight into how African people see the world and its peoples.

Keita’ is the film that uses recitation of creation myths which is based on the narration of ancestral heroes and their endeavors and achievements by connecting them to the present generations. Therefore, they not only qualify the persons in their cosmology but are able to apply those views to the wider world.

Thal Sandy Tun


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